Understand what your audience wants to find.
The power of keyword research lies in how you better understand the purpose of the market and how users search for your products, services, and content.
Keyword research provides you with specific search information that you can answer with questions such as the following.
What are people looking for?
How many people are looking for it?
In what format do they want it?
In this chapter, you will learn the tools and strategies that cover this information, as well as the tactics that teach you to avoid weak keywords and to produce strong content. Once you understand how your audience is searching for your content, you will learn a whole new world of SEO strategies.
What reforms are people looking for?
You may know what you are doing, but how do people look for the products, services and information you provide? Answering this question is the first important step in the keyword research process.
Discover keywords
You may have a number of keywords in mind that you want to rank on your site. Keywords such as products, services or positions that your site is relevant to, well to start with the same information, you can also use free tools to find keywords. It is also a good idea to consider the volume of similar keywords and the users who are looking for them (search volume for the same keyword), we will discuss it more in the following sections, but in the discovery phase, this can Help you figure out which keyword is more popular and used by users.
Once you put your keyword into the search engine, you will find new keywords, frequently asked questions, and new topics for your content that you may not have thought of and thought about covering.
For example, let's use florists who specialize in weddings.
Typing "wedding" and "florist" in a keyword research tool may lead to the discovery of highly relevant and searched terms such as the following:
Bridal Bouquet
Wedding flowers
Sell wedding flowers
In the process of discovering relevant keywords for your content, you may find that the search volume for keywords can vary greatly. You definitely want to include titles that your audience and customers are looking for. In some cases it is better to target low search keywords as well because it is easier to compete in this area than to compete with high search keywords.
Since keywords with high and low competition have their own advantages and disadvantages for your website, having more information about search volume can change your keyword prioritization and choose the keyword for your site. Give your site a strategic advantage.
Important Note: Have variety!
It is important to note that your entire site does not rank for keywords, but it is the pages that increase your ranking. If you have noticed, the main page of famous sites and brands have a very good rank in most keywords, but this is not the case for most sites. Most of the organic traffic coming to the site is through pages other than the main page of the site. That's why enriching your site and pages with valuable keywords is so important.
How often are these terms searched?
Discover search volume
The higher the search volume for a keyword or other keywords, the longer and more effort it will take to achieve a higher ranking. This is more commonly known as keyword difficulty and is sometimes combined with SERP attributes; For example, if SERP attributes (such as snippets, knowledge charts, rotators, etc.) cover a keyword on the results page, the difficulty of the keyword increases, because big brands often have 10 results. They get high-volume keywords first, so if you are new to your site and want to make room for yourself with these keywords, your search for results in the results can take years.
Typically, the higher the search volume, the more effort and competition it takes to find the right place among the searches. However, do not go for keywords with a very low search engine because you run the risk of your site being blocked by a search engine. It is best to look for keywords that are highly searchable and have little competition. In this case, you can easily find a place for yourself in the results. This type of SEO is called a long-tail keyword.
Perception of long tail
It sounds great to get the first rank for a word like "shoes" doesn't it?
It's great to work with a keyword that has 50,000 or even 5,000 searches per month, but in reality, these popular search terms make up only a small portion of all web searches. In fact, very high search volume keywords indicate vague intentions for them, if you target these terms, your site may encounter visitors whose goals do not match the content of your page.
The power of keyword research lies in how you better understand the purpose of the market and how users search for your products, services, and content.
Keyword research provides you with specific search information that you can answer with questions such as the following.
What are people looking for?
How many people are looking for it?
In what format do they want it?
In this chapter, you will learn the tools and strategies that cover this information, as well as the tactics that teach you to avoid weak keywords and to produce strong content. Once you understand how your audience is searching for your content, you will learn a whole new world of SEO strategies.
What reforms are people looking for?
You may know what you are doing, but how do people look for the products, services and information you provide? Answering this question is the first important step in the keyword research process.
Discover keywords
You may have a number of keywords in mind that you want to rank on your site. Keywords such as products, services or positions that your site is relevant to, well to start with the same information, you can also use free tools to find keywords. It is also a good idea to consider the volume of similar keywords and the users who are looking for them (search volume for the same keyword), we will discuss it more in the following sections, but in the discovery phase, this can Help you figure out which keyword is more popular and used by users.
Once you put your keyword into the search engine, you will find new keywords, frequently asked questions, and new topics for your content that you may not have thought of and thought about covering.
For example, let's use florists who specialize in weddings.
Typing "wedding" and "florist" in a keyword research tool may lead to the discovery of highly relevant and searched terms such as the following:
Bridal Bouquet
Wedding flowers
Sell wedding flowers
In the process of discovering relevant keywords for your content, you may find that the search volume for keywords can vary greatly. You definitely want to include titles that your audience and customers are looking for. In some cases it is better to target low search keywords as well because it is easier to compete in this area than to compete with high search keywords.
Since keywords with high and low competition have their own advantages and disadvantages for your website, having more information about search volume can change your keyword prioritization and choose the keyword for your site. Give your site a strategic advantage.
Important Note: Have variety!
It is important to note that your entire site does not rank for keywords, but it is the pages that increase your ranking. If you have noticed, the main page of famous sites and brands have a very good rank in most keywords, but this is not the case for most sites. Most of the organic traffic coming to the site is through pages other than the main page of the site. That's why enriching your site and pages with valuable keywords is so important.
How often are these terms searched?
Discover search volume
The higher the search volume for a keyword or other keywords, the longer and more effort it will take to achieve a higher ranking. This is more commonly known as keyword difficulty and is sometimes combined with SERP attributes; For example, if SERP attributes (such as snippets, knowledge charts, rotators, etc.) cover a keyword on the results page, the difficulty of the keyword increases, because big brands often have 10 results. They get high-volume keywords first, so if you are new to your site and want to make room for yourself with these keywords, your search for results in the results can take years.
Typically, the higher the search volume, the more effort and competition it takes to find the right place among the searches. However, do not go for keywords with a very low search engine because you run the risk of your site being blocked by a search engine. It is best to look for keywords that are highly searchable and have little competition. In this case, you can easily find a place for yourself in the results. This type of SEO is called a long-tail keyword.
Perception of long tail
It sounds great to get the first rank for a word like "shoes" doesn't it?
It's great to work with a keyword that has 50,000 or even 5,000 searches per month, but in reality, these popular search terms make up only a small portion of all web searches. In fact, very high search volume keywords indicate vague intentions for them, if you target these terms, your site may encounter visitors whose goals do not match the content of your page.
